Fighting Spam

How prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org):

“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail transmissions, and increased concern over the spread of computer viruses via unsolicited messages.”

In 2003, President Bush signed the “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail. The bill, approved by the Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting addresses off Web sites. Violations constitute a misdemeanor crime subject to up to one year in jail.

One major point that needs to be discussed about this: spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations. Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.

So what do you do about this? Her are the top 5 Rules to do to protect from spam.

Number 1: Do what you can to avoid having your email address out on the net.

There are products called “spam spiders” that search the Internet for email addresses to send email to. If you are interested, do a search on “spam spider” and you will be amazed at what you get back. Interestingly, there is a site, WebPoison.org, which is an open source project geared to fight Internet "spambots" and "spam spiders", by giving them bogus HTML web pages, which contain bogus email addresses

A couple suggestions for you: a) use form emails, which can hide addresses or also b) use addresses like sales@company.com instead of your full address to help battle the problem. c) There are also programs that encode your email, like jsGuard, which encodes your email address on web pages so that while spam spiders find it difficult or impossible to read your email address.

Number 2: Get spam blocking software. There are many programs out there for this. (go to www.cloudmark.com or www.mailwasher.net for example). You may also buy a professional version. Whatever you do, get the software. It will save you time. The software is not foolproof, but they really do help. You usually have to do some manual set up to block certain types of email.

Number 3: Use the multiple email address approach.

There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.

Number 4: Attachments from people you don’t know are BAD, BAD, BAD.

A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.

Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.

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A computer user should remain diligent and follow a few simple steps to protect against the threat of a virus:

1. Evaluate your current computer security system.
With the threat of a new generation of viruses able to attack in a multitude of ways, the approach of having just one antivirus software version has become outdated. You need to be confident that you have protected all aspects of your computer system from the desktop to the network, and from the gateway to the server. Consider a more comprehensive security system which includes several features including antivirus, firewall, content filtering, and intrusion detection. This type of system will make it more difficult for the virus to penetrate your system.

2. Only install antivirus software created by a well-known, reputable company.
Because new viruses erupt daily, it is important that you regularly update your antivirus software. Become familiar with the software’s real-time scan feature and configure it to start automatically each time you boot your computer. This will protect your system by automatically checking your computer each time it is powered up.

3. Make it a habit to always scan all new programs or files no matter from where they originate.

4. Exercise caution when opening binary, Word, or Excel documents of unknown sources especially if they were received during an online chat or as an attachment to an email.

5. Perform regular backups in case your system is corrupted. It may be the only way to recover your data if infected.

Recommended Antivirus Software There are numerous applications available to consumers. With a little research, you can pick the program that is right for you. Many programs provide a trial version which allows you to download the program and test its abilities. However, be aware that some anti-virus programs can be difficult to uninstall. As a precaution make sure to set up a System Restore point before installing. Here are a few programs which typically receive high marks in terms of cost, effectiveness, ease of use, and customer service. The Shield Pro 2005™ provides virus protection and hacker security through ongoing support and updates. When a virus breaks out, The Shield Pro 2005™ promises to provide a patch within 2-3 hours and a fix for the virus within 5 hours. You can set your computer to update viruses weekly and run a complete virus scan. BitDefender 9 Standard provides antivirus protection, as well as Peer-2-Peer Applications protection, full email protection, and heuristics in a virtual environment. This provides a new security layer that keeps the operating system safe from unknown viruses by detecting malicious pieces of code for which signatures have not been released yet. Kaspersky Anti-Virus Personal 5.0 program is simple to install and use. The user only needs to choose from three levels of protection. It allows updates as frequently as every hour while promising not to disrupt your computer. The program also offers a two-tier email protection feature and round-the-clock technical support. PC-cillin Internet Security combines antivirus security and a personal firewall—for comprehensive protection against viruses, worms, Trojans, and hackers. It also detects and removes spyware and blocks spam. It even guards against identity theft by blocking phishing and pharming attacks. AVG Anti-Virus Free Edition is a free downloadable antivirus program that has received high marks for its reliability. In the past, free downloadable antivirus programs have been viewed skeptically because of issues relating to its reliability. However, AVG from Grisoft, remains one of the best-known free anti-virus programs available. While AVG can not be installed on a server operating system and there is no technical support, it still makes a good choice for many home computer users. The best part is that since it is free, you can try it with no further obligation necessary.

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Fighting off Viruses: Advancements in Antivirus Software Suites

Protecting your computer from a virus is getting harder and harder each day. While it may border on the paranoid, it goes without saying that you can’t leave your guard down for one second. Even corporate giant Microsoft has found its own systems compromised on more than one occasion.

Remember the “good old days”, before the advent of the Internet and downloadable programs? Life was simple then in terms of computer viruses. With the primary way in which a virus could be transmitted being limited to floppy disks, the ability to catch and eradicate the virus was a lot easier. By today’s standards, it used to take quite a while before a virus was able to infect a computer and slow down the system. The antivirus software of that time was typically able to identify and eradicate viruses before they caused too much damage. Additionally, computer users were pretty savvy on how to protect themselves in terms of scanning all floppy disks before copying them to our desktop.

The Internet helped change all that. The Internet provided a conduit by which viruses could move from host to host with lightening speed. No longer could a computer user just worry about floppy disks as points of entry, but they now had to worry about email, email attachments, peer-to-peer file sharing, instant messaging, and software downloads. Today’s viruses can attack through multiple entry points, spread without human intervention, and take full advantage of vulnerabilities within a system or program. With technology advancing everyday, and the convergence of computers with other mobile devices, the potential of new types of threats also increase.

Protecting Your Computer

Luckily, the advancement of antivirus software has kept pace with current virus threats. Antivirus software is essential to a computer’s ability to fend off viruses and other malicious programs. These products are designed to protect against the ability of a virus to enter a computer through email, web browsers, file servers and desktops. Additionally, these programs offer a centralized control feature that handle deployment, configuration and updating.

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[A] Navigation

Introduction

Importance of the latter :

One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1 ) Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).

Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?

Well we would continue to part B later

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People always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone. Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment.

What one must consider, however, before creating a website, are the factors in which must be put to thought before doing so, such as the cost, maintenance, use, web host and so forth.

Firstly, associating with the cost, we must always try to find an affordable host, not spending too much, nor too little. A cheap host does not exactly symbolize a credible reliability rating, but we must always look for value for money deals. Also, regarding the efficiency and server/web host reliability, there are many cases of web hosts not providing the service they had assured other people, some had even shut down and were nowhere to be seen. Keep this note in mind, as if you would like a long-lasting website, this would be the first thing to look for.

Next, would hiring a professional be affordable? Is it the best option? For simple websites, we could always pick up the coding, or even use programs, as it is relatively simple. However, when it comes to more complex coding, and when you want it to do a tad more than just providing information, hiring help in doing so would be the best way. Not only in terms of design, but security is also a key factor in assuring a quality website. If the website also acts as a portal for businesses, security would definitely be the issue here.

So, having considered the things to do before building a website, do we actually NEED one? If creating one would boost sales or promote positive implications to oneself, then by all means, go ahead and do what’s best. Yet again, planning is the key to success, in everything we do.

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A lot of online business owners start with no money. They have to do everything themselves -- the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product's marketing needs. As their business expands over time, they will find that their simple "homemade" site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.

Sounds familiar? Chances are, you're someone who started everything with no money too, so you're pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don't want to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the "dirty job" to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you're halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

On the other hand, the designers you hire are professionals so they are good at what they do. By outsourcing your web design jobs to them, you won't have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

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Website Security Rules of the Road

In 2004, online consumer spending was at a record $65.1 billion. More and more people are attracted to the ease of online shopping and are spending higher amounts. Unfortunately, the chances of becoming a victim of Internet fraud are also increasing. The Internet National Fraud Center Watch reported that the average loss to fraud victims for just the first six months of 2005 was $2,579. This is compared to the $895 average for all of 2004. Complaints relating to general merchandise purchases (goods never received or misrepresented) accounted for 30% of Internet fraud complaints, and auction purchases (goods never received or misrepresented) topped the list at 44%.

While many e-commerce Websites are reputable and have taken the necessary safety precautions to protect you, it never hurts to always proceed cautiously. If you are making an online purchase consider these easy steps:

1. Use only one credit card, preferably with a low credit limit, when making online purchases. Avoid using an ATM or debit card.

2. Be wary of unsolicited offers by sellers. The Internet National Fraud Information Center Watch reported that email, as a method of contact by Internet scammers was up 22% in 2004.While the offer may be legitimate, spammers like to use this tactic to side-step reputable sites that provide consumer protection for online purchases.

3. Use only reputable e-commerce websites that list a street address and telephone number in case you need to contact them directly.

4. Read the website’s privacy policy. Some websites may reserve the right to sell/give your information to a third party. Check the document to see if they allow an opportunity to “opt-out” of receiving special offers from third-party vendors or for permission to share your personal information.

5. Check for a lock symbol in the status bar at the bottom of your Web browser window. Also, do not provide your personal information if the website address doesn’t start with “https” (a sign that the site is using a secure server).

6. Choose only verified sellers. Check to see if the vendor is a verified member of a reputable third party such as the Better Business Bureau, VeriSign, or Guardian eCommerce. These third-party sites help to ensure online consumers will be protected when shopping or conducting e-commerce transactions.

7. Check that the delivery date posted is reasonable. If you have not dealt with the vendor on a regular basis, be wary of any Website that states the shipment will be delayed 20 or more days. Delivery dates of 7-10 days are more common.

8. Keep a paper trail of all online transactions. Print out a hard copy of the transaction and keep it in a file for future reference.

9. Be wary of website offers that just sound too good to be true. The Internet is littered with get rich quick scams and false advertising claims. Investigate all claims thoroughly before proceeding.

If you do not receive what you paid for, and the vendor will not return your emails or calls, contact your state’s Department of Consumer Affairs for further assistance.

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Who are those in-charge in the creation of Antivirus?

Everyone knows of the leading antivirus vendors Symantec, Mcafee, Computer Associates, and Trend Micro. These companies are companies known to be very good in the antivirus. Microsoft, as well, has plans to become a key player in this market. They also acquired Pelican Software, which had a behavior based security as well as Giant Company Software for spyware and Sybari Software, which manages virus, spam, and Phishing filtering.

A lot of discussion has centered on whether Microsoft will come to own a dominant position in the antivirus market by simply bundling its technologies with its operating systems at no charge. This is a similar technique applied in other markets such as word processing and Internet browsers.

Of course there are a number of antivirus vendors who also play major role in this market. There are many companies with great market presence in other countries that are beginning to become more widely known. These vendors include GriSoft out of the Czech Republic, Sophos in the united Kingdom, Panda Software out of Spain, Kaspersky in Russia, SoftWin in Romania, F-Secure in Finland, Norman in Norway, Arcabit in Poland, VirusBuster out of Hungary, and AhnLab in South Korea and we also know Mcafee

It is not clear where the industry is heading and everyone in this market faces a rapidly changing landscape. The amount of effort to find and provide fixes for viruses is staggering. Malicious programs are getting more complex and the number of them is increasing. Many companies may find themselves without the resources to match the efforts of those truly bent on creating havoc. Some virus companies are getting of hundreds of new samples a day! Moreover, the new viruses are getting "smarter" in that they propagate themselves quickly and they often hide themselves and are smart enough to move around in a system by renaming themselves in an effort to make it hard to remove them.

Now why don’t we talk about Viruses that would be coming later… … …

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Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

Just as I am doing

see you later....

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When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

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