Fighting Spam

How prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org):

“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail transmissions, and increased concern over the spread of computer viruses via unsolicited messages.”

In 2003, President Bush signed the “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail. The bill, approved by the Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting addresses off Web sites. Violations constitute a misdemeanor crime subject to up to one year in jail.

One major point that needs to be discussed about this: spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations. Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.

So what do you do about this? Her are the top 5 Rules to do to protect from spam.

Number 1: Do what you can to avoid having your email address out on the net.

There are products called “spam spiders” that search the Internet for email addresses to send email to. If you are interested, do a search on “spam spider” and you will be amazed at what you get back. Interestingly, there is a site, WebPoison.org, which is an open source project geared to fight Internet "spambots" and "spam spiders", by giving them bogus HTML web pages, which contain bogus email addresses

A couple suggestions for you: a) use form emails, which can hide addresses or also b) use addresses like sales@company.com instead of your full address to help battle the problem. c) There are also programs that encode your email, like jsGuard, which encodes your email address on web pages so that while spam spiders find it difficult or impossible to read your email address.

Number 2: Get spam blocking software. There are many programs out there for this. (go to www.cloudmark.com or www.mailwasher.net for example). You may also buy a professional version. Whatever you do, get the software. It will save you time. The software is not foolproof, but they really do help. You usually have to do some manual set up to block certain types of email.

Number 3: Use the multiple email address approach.

There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.

Number 4: Attachments from people you don’t know are BAD, BAD, BAD.

A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.

Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.

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A computer user should remain diligent and follow a few simple steps to protect against the threat of a virus:

1. Evaluate your current computer security system.
With the threat of a new generation of viruses able to attack in a multitude of ways, the approach of having just one antivirus software version has become outdated. You need to be confident that you have protected all aspects of your computer system from the desktop to the network, and from the gateway to the server. Consider a more comprehensive security system which includes several features including antivirus, firewall, content filtering, and intrusion detection. This type of system will make it more difficult for the virus to penetrate your system.

2. Only install antivirus software created by a well-known, reputable company.
Because new viruses erupt daily, it is important that you regularly update your antivirus software. Become familiar with the software’s real-time scan feature and configure it to start automatically each time you boot your computer. This will protect your system by automatically checking your computer each time it is powered up.

3. Make it a habit to always scan all new programs or files no matter from where they originate.

4. Exercise caution when opening binary, Word, or Excel documents of unknown sources especially if they were received during an online chat or as an attachment to an email.

5. Perform regular backups in case your system is corrupted. It may be the only way to recover your data if infected.

Recommended Antivirus Software There are numerous applications available to consumers. With a little research, you can pick the program that is right for you. Many programs provide a trial version which allows you to download the program and test its abilities. However, be aware that some anti-virus programs can be difficult to uninstall. As a precaution make sure to set up a System Restore point before installing. Here are a few programs which typically receive high marks in terms of cost, effectiveness, ease of use, and customer service. The Shield Pro 2005™ provides virus protection and hacker security through ongoing support and updates. When a virus breaks out, The Shield Pro 2005™ promises to provide a patch within 2-3 hours and a fix for the virus within 5 hours. You can set your computer to update viruses weekly and run a complete virus scan. BitDefender 9 Standard provides antivirus protection, as well as Peer-2-Peer Applications protection, full email protection, and heuristics in a virtual environment. This provides a new security layer that keeps the operating system safe from unknown viruses by detecting malicious pieces of code for which signatures have not been released yet. Kaspersky Anti-Virus Personal 5.0 program is simple to install and use. The user only needs to choose from three levels of protection. It allows updates as frequently as every hour while promising not to disrupt your computer. The program also offers a two-tier email protection feature and round-the-clock technical support. PC-cillin Internet Security combines antivirus security and a personal firewall—for comprehensive protection against viruses, worms, Trojans, and hackers. It also detects and removes spyware and blocks spam. It even guards against identity theft by blocking phishing and pharming attacks. AVG Anti-Virus Free Edition is a free downloadable antivirus program that has received high marks for its reliability. In the past, free downloadable antivirus programs have been viewed skeptically because of issues relating to its reliability. However, AVG from Grisoft, remains one of the best-known free anti-virus programs available. While AVG can not be installed on a server operating system and there is no technical support, it still makes a good choice for many home computer users. The best part is that since it is free, you can try it with no further obligation necessary.

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Fighting off Viruses: Advancements in Antivirus Software Suites

Protecting your computer from a virus is getting harder and harder each day. While it may border on the paranoid, it goes without saying that you can’t leave your guard down for one second. Even corporate giant Microsoft has found its own systems compromised on more than one occasion.

Remember the “good old days”, before the advent of the Internet and downloadable programs? Life was simple then in terms of computer viruses. With the primary way in which a virus could be transmitted being limited to floppy disks, the ability to catch and eradicate the virus was a lot easier. By today’s standards, it used to take quite a while before a virus was able to infect a computer and slow down the system. The antivirus software of that time was typically able to identify and eradicate viruses before they caused too much damage. Additionally, computer users were pretty savvy on how to protect themselves in terms of scanning all floppy disks before copying them to our desktop.

The Internet helped change all that. The Internet provided a conduit by which viruses could move from host to host with lightening speed. No longer could a computer user just worry about floppy disks as points of entry, but they now had to worry about email, email attachments, peer-to-peer file sharing, instant messaging, and software downloads. Today’s viruses can attack through multiple entry points, spread without human intervention, and take full advantage of vulnerabilities within a system or program. With technology advancing everyday, and the convergence of computers with other mobile devices, the potential of new types of threats also increase.

Protecting Your Computer

Luckily, the advancement of antivirus software has kept pace with current virus threats. Antivirus software is essential to a computer’s ability to fend off viruses and other malicious programs. These products are designed to protect against the ability of a virus to enter a computer through email, web browsers, file servers and desktops. Additionally, these programs offer a centralized control feature that handle deployment, configuration and updating.

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[A] Navigation

Introduction

Importance of the latter :

One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1 ) Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).

Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?

Well we would continue to part B later

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People always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone. Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment.

What one must consider, however, before creating a website, are the factors in which must be put to thought before doing so, such as the cost, maintenance, use, web host and so forth.

Firstly, associating with the cost, we must always try to find an affordable host, not spending too much, nor too little. A cheap host does not exactly symbolize a credible reliability rating, but we must always look for value for money deals. Also, regarding the efficiency and server/web host reliability, there are many cases of web hosts not providing the service they had assured other people, some had even shut down and were nowhere to be seen. Keep this note in mind, as if you would like a long-lasting website, this would be the first thing to look for.

Next, would hiring a professional be affordable? Is it the best option? For simple websites, we could always pick up the coding, or even use programs, as it is relatively simple. However, when it comes to more complex coding, and when you want it to do a tad more than just providing information, hiring help in doing so would be the best way. Not only in terms of design, but security is also a key factor in assuring a quality website. If the website also acts as a portal for businesses, security would definitely be the issue here.

So, having considered the things to do before building a website, do we actually NEED one? If creating one would boost sales or promote positive implications to oneself, then by all means, go ahead and do what’s best. Yet again, planning is the key to success, in everything we do.

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A lot of online business owners start with no money. They have to do everything themselves -- the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product's marketing needs. As their business expands over time, they will find that their simple "homemade" site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.

Sounds familiar? Chances are, you're someone who started everything with no money too, so you're pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don't want to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the "dirty job" to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you're halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

On the other hand, the designers you hire are professionals so they are good at what they do. By outsourcing your web design jobs to them, you won't have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

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Website Security Rules of the Road

In 2004, online consumer spending was at a record $65.1 billion. More and more people are attracted to the ease of online shopping and are spending higher amounts. Unfortunately, the chances of becoming a victim of Internet fraud are also increasing. The Internet National Fraud Center Watch reported that the average loss to fraud victims for just the first six months of 2005 was $2,579. This is compared to the $895 average for all of 2004. Complaints relating to general merchandise purchases (goods never received or misrepresented) accounted for 30% of Internet fraud complaints, and auction purchases (goods never received or misrepresented) topped the list at 44%.

While many e-commerce Websites are reputable and have taken the necessary safety precautions to protect you, it never hurts to always proceed cautiously. If you are making an online purchase consider these easy steps:

1. Use only one credit card, preferably with a low credit limit, when making online purchases. Avoid using an ATM or debit card.

2. Be wary of unsolicited offers by sellers. The Internet National Fraud Information Center Watch reported that email, as a method of contact by Internet scammers was up 22% in 2004.While the offer may be legitimate, spammers like to use this tactic to side-step reputable sites that provide consumer protection for online purchases.

3. Use only reputable e-commerce websites that list a street address and telephone number in case you need to contact them directly.

4. Read the website’s privacy policy. Some websites may reserve the right to sell/give your information to a third party. Check the document to see if they allow an opportunity to “opt-out” of receiving special offers from third-party vendors or for permission to share your personal information.

5. Check for a lock symbol in the status bar at the bottom of your Web browser window. Also, do not provide your personal information if the website address doesn’t start with “https” (a sign that the site is using a secure server).

6. Choose only verified sellers. Check to see if the vendor is a verified member of a reputable third party such as the Better Business Bureau, VeriSign, or Guardian eCommerce. These third-party sites help to ensure online consumers will be protected when shopping or conducting e-commerce transactions.

7. Check that the delivery date posted is reasonable. If you have not dealt with the vendor on a regular basis, be wary of any Website that states the shipment will be delayed 20 or more days. Delivery dates of 7-10 days are more common.

8. Keep a paper trail of all online transactions. Print out a hard copy of the transaction and keep it in a file for future reference.

9. Be wary of website offers that just sound too good to be true. The Internet is littered with get rich quick scams and false advertising claims. Investigate all claims thoroughly before proceeding.

If you do not receive what you paid for, and the vendor will not return your emails or calls, contact your state’s Department of Consumer Affairs for further assistance.

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